The great Irish poet, Seamus Heaney, wrote in Station Island 

‘ Your obligation is not discharged by any common rite.

What you must do must be done on your own

so get back in harness. The main thing is to write

for the joy of it.  Cultivate a work-lust

that imagines its haven like your hands at night…

… Take off from here. And don’t be so earnest,

let others wear the sackcloth and the ashes.

Let go, let fly, forget. 

You’ve listened long enough. Now strike your note.’

It was if I had stepped free into space

alone with nothing that I had not known

already….

…Keep at a tangent, 

When they make the circle wide, it’s time to swim

out on your own, and fill the element

with signatures on your own frequency….

You can substitute any creative endeavor for the word ‘write’ and there we are… 

Cinta and I have struck out on our own in creating this new clothing line. This year’s styles, last year’s styles, -  all of that is not what we are interested in.  If we are chasing anything, it is Beauty;  Beauty that makes the heart soar, that caresses the eye and uplifts the spirit. Clothing that makes others stop and smile. 

This is our simple and unpretentious stance - to pursue quality over mass production, to choose the natural over the synthetic, to choose the real over the unreal….

There is no doubt that we are naive, it is our challenge and privilege to consider that a blessing. And of course birthing a new project is neither easy nor pretty behind the scenes, it would be inauthentic to suggest otherwise. But sometimes the Gods and Goddesses bestow their blessings on those with a simple earnestness and pure intentions. 

We invite you to join us on this journey;  look through our catalog and find something that makes your heart sing.  Treat yourself now - this life is all too short it seems. 

We are here, waiting for you….

-Josef Skye Tornick